Using 21st century Taiwan queer romance films as a case study, Film Production and Consumption in Contemporary Taiwan revisits the distrust of the culture industry to address how, and to what extent, the power of capitalism has privileged the film industry at the expense of the audience's freedom or personality.
Interweaving in-depth interviews with filmmakers, film producers, marketers and spectators, the book adopts a biopolitical approach to the research question. It details how the film industry invests in technoscience, tie-in products, ancillary markets and media convergence in order to seduce and control the senses of the audience. This notwithstanding, volatility is proved to have remained part of the film experience. Not only do power dynamics shift around or between the industry and its audience. But they shift on the basis that film producers and consumers interact when both are engulfed by sensations, feelings, impulses and intuition, thereby producing a culture of cinema that commands both production and consumption in an unsettled circuit of affective and sensory exchanges.